By Jonathan Tueting, MD
As I am sure you have heard, our 68th ASSH Annual Meeting will focus on education through technology. The meeting chairs have done a wonderful job integrating the theme into our meeting in San Francisco, as you’ll notice when you review the digital program. Specifically, I’d like to invite you to:
Precourse 06: Your Digital Practice Wednesday, October 2 from 12:30-4:30 p.m. at Moscone West, Room 2007
With each year, our reliance on paper becomes increasingly more remote. The advent of government regulations mandating electronic medical records, patient demand for instant accessibility and communication, and the reliance on the Internet in our clinical practice has become increasingly important. This course will focus on how you can leverage technology in your practice in order to benefit both your patient interaction and business efficiency.
The precourse is divided into four critical parts:
Part 1: Improving Efficiency With A Digital Office
Representatives from AllScripts and Epic will be making a presentation and answering questions during this segment, which will include topics such as:
Choosing the right EMR
Enabling online appointment scheduling and facilitating patient contact
Obtaining insurance approvals and authorizations online
Arranging online billing and payments
Understanding government rules and incentives for EMR “meaningful use”
Part 2: Using the Internet to Market Your Practice
Our web experts will provide insightful tips and hands-on instruction during this part of the precourse that will cover:
Creating your own web page and content
Search engine optimization and how patients can get to your web site easily
Review of attendees’ web page content with suggestions for improvement
Part 3: How to Use Social Media While Protecting your TIME
Effective use of social media tools such as Facebook, Twitter, LinkedIn, and the Internet can increase efficiency, enhance market exposure, and improve communication. Patients already demand interaction with their peers online in real time, and many want this type of interaction with their physicians as well. This section will provide specific examples and scenarios where social media outlets have been a valuable practice supplement without draining your most valuable resource: time.
Part 4: Legal and Ethical Issues Affecting your Online Presence
We have one of the best healthcare business attorneys providing valuable insight during this final part of the precourse, which will include topics such as:
Case study reviews that illustrate how existing laws are applied
Common pitfalls that may expose members to medical/legal risk
How to avoid unintended ethical dilemmas
This interesting and instructive precourse embodies the spirit of education through technology, and I encourage you to consider attending. It is relevant to both younger members who are just beginning their practices as well as the more experienced members who need guidance in learning how to utilize technology effectively—Your Digital Practice is a precourse not to be missed!
If you haven’t yet registered, now is the time. Please travel safely, and we look forward to seeing you in San Francisco.